Introducing ARB’s newest project vehicle, a 2004 Jeep Wrangler TJ.
To celebrate ARB’s 40th birthday, the ARB Off Road Icons project was launched. Fans in Australia were given the chance to vote for the 4 most iconic 4x4s in Australia. What were the results? The Toyota 40 Series Land Cruiser, Nissan GQ Patrol, 5th Gen Toyota HiLux and a Land Rover Defender.
After the vehicles were chosen by the voters, the marketing team set out to find the 4 iconic vehicles to purchase, restore and outfit them with the full ARB product line in preparation for touring the Australian 4×4 show circuit and lastly crossing the iconic Simpson Desert!
Of course the USA office didn’t want to be left out of the fun, so we opened up the polls in the USA for everyone to vote for their iconic 4×4. With the results in, the Jeep Wrangler TJ was the clear winner and we set out and purchased a red 2004 Jeep Wrangler TJ. The Wrangler will also be restored, outfitted and will attend 4×4 events around the USA and then shipped to Australia next spring to take part in the trip across the Simpson Desert with the 4 iconic vehicles of Australia.
The Jeep Wrangler is a compact SUV that was designed to uphold the historic legacy of the Jeep brand, while offering a fun, ‘go-anywhere’ vehicle that was well received by enthusiasts and the everyday public.
While Jeep Wranglers and their CJ predecessors never presumed to be luxury vehicles, the TJ generation was a big advancement with additions like coil sprung suspension, safety air bags and a redesigned interior that brought this 4×4 up to modern standards. The 4.0L was the most popular engine choice, having been used by Jeep from 1987 through to 2006, pushing out around 189 hp.
Changes to the TJ’s chassis, suspension and axles greatly improved the Wrangler’s off road capability. The solid front and rear axles, coupled with the highly articulating Quadra-Link suspension setup, allow these vehicles to flex and crawl over almost any obstacle.
- 10 years in production, from 1997 – 2006
- Available with the venerable 4.0L AMC straight 6-cylinder engine, or a 2.5/2.4 4-cylinder option
- 80% of the component parts of this generation were newly designed for the 1997 release
- Starting in 2004, the stretched Wrangler Unlimited (“LJ” or TJ-L) was added to Jeep’s lineup
- Removable top and doors, with a fold down windshield
- 154″ total length, with a 93″ wheelbase
- The Jeep name is derived from the military designation GP (for General Purpose)
- 4 trim levels, 10 ‘special editions’ including Tomb Raider and Sahara movie tie-in models
To learn more about the ARB Off Road Icons project, please visit http://icons.arb.com.au